The Weekly Advisory 11-03-17

Welcome to the Weekly Advisory,
As you comb through the last of the “good” Halloween candy, it’s more than evident….the holidays are upon us. There’s no turning back…it comes every year, and we still seem to scramble yearly for the months of October to December. Here are a few ideas to help you out this week in the worlds of content marketing, customer experience, and digital transformation. 

Content Marketing

Can’t differentiate your brand from others? We’ve got some ideas…
As if we didn’t know…images = powerful.
Standouts among the many food and beverage companies can be challenging…here are some that do it.

Customer Experience 

Even in Healthcare…customer loyalty must be EARNED
Facebook’s new feed…no need to panic

Digital Transformation 

Bringin’ it all together in a MarTech stack….how in the world does it happen?
Mama told us we needed our math….did she ever see this coming?

 

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

 

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.