The Weekly Advisory 11-10-17

Welcome to the Weekly Advisory,
As we wind up for the holiday season, we all feel (hopefully) a change in the air and pumpkin everything taking over. While this is happening all around, take a moment to enjoy a cup of your favorite holiday-themed beverage and read this weeks’ top stories in content marketing, customer experience, and digital transformation. 

Content Marketing

When the clock strikes midnight, you won’t want any of these ones
Googles’ always gonna put the user first…what can you do

Customer Experience 

Some serious trustworthiness needs to be earned
How about your employees

Digital Transformation 

Building a community, one small change at a time
Check before you post; those terms are getting more and more important to review before posting to YouTube…

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.