The Weekly Advisory 12-29-17

Welcome to the Weekly Advisory,
​As the New Year approaches, so does what appears to be a new fresh start…even if the day only brings you the same ol’ same ol’, your cognitive biases tell you that January 1 is really a fresh start to bring new routines, relationships and/or work into your life. Whatever it may bring you, your content marketing emails will continue to grace your inbox. Enjoy!

Content Marketing

We get better at making and marketing when we get better at anticipating how our customers think and feel.” – The Story of Telling
 
Here we are, the final week of the year…could you use some plannin’?
​Effectively using cognitive biases in your marketing? Maybe? ​

Customer Experience 

​Seem like an appropriate place to start this coming year…​
​Need we remind you WHY folks loose trust?​

Digital Transformation 

​The New Year will be bringing a stronger battle: Human v.s. Machine…​

 

Is your email not working the way it should? Let’s fix that up this year…​
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.