The Weekly Advisory 2-16-2018

  • February 16, 2018
  • Posted by: Robert Rose
  • Category: The Content Advisory
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Welcome to the Weekly Advisory,

The week of love has come to an end…but don’t get your spirits too low. The Olympics are in progress! Come one now, even if you don’t have a clue what curling is, you know you like to watch….really…just us? Okay, well for those looking for a little something else, below is an interesting take on the way brands are taking on the Olympics, choosing your customers and color influences. Enjoy!

Content Marketing

Practice what you preach, folks.

Brands are winning with storytelling in the U.S. Olympics.

Take a few minutes: Jeff Bullas’ 10 Laws of Content Marketing is spot on.

Customer Experience 

Are YOU choosing your customers? Or do you really appeal to everyone?

Keeping your audience coming back for more…

Digital Transformation 

Take a step back from tech, and look before you leapfrog

Just makes you wanna scream….

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to.

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

Until next week.

 

 

Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

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