The Weekly Advisory – 4-21-2017

Welcome to the Weekly Advisory,

This week we’ve got a few things to review your strategy….nothing like an April spring cleaning, right? And if you are a dreamer, we’ve got some awesome tools you’ve probably been salivating over. Enjoy!

Content Marketing

A very simple example for the broader content marketing strategy provided here…but effective and efficient! 

Are you wasting time and bleeding money on your strategy? Here are some reasons (and the various solutions) on how to make that stop….now. 
Have you ever had a dream about a marketing program that would meld with your strategy so seamlessly…..we’ll the folks as Unbounce did!

Customer Experience 

Sorry, not sorry….but really we are. 

Do you miss out on these conversion opportunities too? 

Digital Transformation

Are you ready to stand above your competition with interactive video? Buckle up!

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.