The Weekly Advisory – 5-5-2017

Welcome to the Weekly Advisory,

Welcome to the first week of May, and those April showers have surely brought on your May flowers by now. Enjoy the highlights of content marketing, customer experience and digital transformation this week. 

Content Marketing

Think you’re an expert in content marketing? Try this one on for size.
Hitting the nail on the head….how in the world does a marketer stay up with the latest in marketing (besides subscribing here)? HubSpots’ got more some ideas.
Think Twitter is just too complicated and there’s no hope in staying current…try lists

Customer Experience 

How are you using native publishing for your audience experience? Brands seem hesitant to jump in…

Digital Transformation

A surprising amount of marketers score themselves low in terms of digital capabilities….even with everything on the table. How does your firm stand up? 

If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.