The Weekly Advisory – 6-2-2017

Welcome to the Weekly Advisory,

We’ve got some gems this week, including some “duh” and “uh oh” moments for ya. Enjoy this weeks’ top content marketing, customer experience and digital transformation articles. 

Content Marketing

While they are “vanity”, is there truly some value to these metrics we’ve deemed as not so much?
 
There’s something to personalization these bloggers have down.
 
Well, here it is….your content marketing just doesn’t exist without this (insert “duh” here, but seriously a refresher was nice). 

Customer Experience 

Are you married to your customers once they sign on? Well, one marketer believes you should treat the customer experience as such.

Digital Transformation

Google’s on the leaders of all trends, so makes sense they are ready to invest in AI.
Facebook’s secret formula for addiction….and how it can be used in your products and services. 
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 

Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.