The Weekly Advisory 7-28-17

Welcome to the Weekly Advisory,
 
Do you “gate” all your content with the force of Gandalf the Grey, or do you write to your heart’s content and provide your audience everything you’ve got? What authenticity are you sharing with your audience? And why, oh why, do we need keep paying attention the the AI trend (or is it all just hype)? All these and more in this week’s top stories for your reading pleasure. Enjoy!
 

Content Marketing

 
Here’s to writing once, and getting a four part series out of it….woot!
 
In your best Gandalf the Grey voice…”You SHALL not pass……
 
Among the umpteenth proofread….improving your writing tips from a pro copywriter.


Customer Experience 

 
 
Your audience member joins a Facebook group for more than your spammy website posts….let’s get this right!
 
Is it just too much to ask for authenticity and truthfulness anymore


Digital Transformation

 
 
Is Amazon plotting against you, already? Maybe or maybe not.
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.