The Weekly Advisory 8-04-17

Welcome to the Weekly Advisory,
 
As we begin winding down from the summer, and all of us are wondering who this seasons’ Bachelorette, Rachel, is going to choose….we’ve found a few of our own “match making” stories this week. Will the match between native advertising and content marketing survive? Do you know what your customers are thinking? And how about the Internet of Things and what are the guesses on this interconnected world we are entering…..This week in the Weekly Advisory. 

Content Marketing

This week, in content marketing news, will it be a match made in heaven? Only time will tell…
 
It’s always been a give-and-take relationship, but adding relevance now is most important for the pair to survive.
 
And you will never guess who makes an appearance and crashes the party with another strategy session. Only in Content Marketing….

Customer Experience 

Folks, it’s time to step up the game and think about your customer’s actions before they even happen…. 
 

Digital Transformation

We’ve got predictions of the next big thing, the Internet of Things that is…and how it will effect us all. 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.