The Weekly Advisory 8-18-17

Welcome to the Weekly Advisory,
 
Work can just be too serious, so this week we’re adding a bit of humor (as if we don’t make you laugh regularly) with some fun and yet still professional developing articles on content marketing, customer experience, and digital transformation. Enjoy!

Content Marketing

For a little fun, it’s not “How to Land the Perfect Partner”, but it will suffice…
 
Getting back to the basics of briefs…the creative kind. 

Customer Experience 

I want it, and I want it now…not in 35 minutes. 
 
Not a novel concept, but your customer doesn’t just want to be besties, they really do want or need something….so think like they do. 

Digital Transformation

Big picture stuff, folks…let’s talk evolution…well, in marketing at least
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.