The Weekly Advisory 8-25-17

Welcome to the Weekly Advisory,
Here it comes…pumpkin everything in the US. Fall is coming and we’re about to be bombarded, not only with the pending holidays down the road (OH NO!) but all that pumpkin….here are some great articles around the interweb to keep you focused. Enjoy!

Content Marketing

As the holidays approach, (yes, it’s nearly September….time to start thinkin’!) it’s helpful to know how certain holiday emails perform
 
Great question: how do you plan to provide a great content experience to your B2B customers, without a strategy?
 
Ever wonder what folks are listening to, walking down the street in headphones? Podcasts may be the answer!

Customer Experience 

Selling in this environment is an art and not the kind you need paint, clay or … ceramics for. Joy!
Here is some great insight on the customer first approach to marketing, and building the relationships we all seek….in marketing, of course. 

Digital Transformation

It’s not to be ignored anymore….social media has become a requirement (or should be as suggested) for incoming CEO’s. 
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
 
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
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Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.