The Weekly Advisory 9-15-17

Welcome to the Weekly Advisory,
 
With the flavors of summer drifting off into the distance, the fall season is upon us yielding a breath of fresh air in our work and promoting those re-evaluations before the holidays kick in…this week, we’ve got some look ahead articles and a bit of perspective from Microsoft to keep us focused. Enjoy!
 
Content Marketing
How to find your targeting sweet spot…in three unique flavors
Are you making your process entirely too complicated? K.I.S.S….
Customer Experience 
When highlighting the journey, over the destination, Microsoft’s storytelling puts the customer at the center.
Customer insights are really transforming the way we do business from the inside out.  
“Ultimately an individual will engage with a brand on Snapchat because of their own ideals and values rather than the brands.”
Digital Transformation 
 
Do you think your email is actually getting to their inbox…may wanna rethink it
Facebook v.s. YouTube | An Epic Battle or Short Lived Squabble…
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.
Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.