The Weekly Advisory 9-22-17

Welcome to the Weekly Advisory,
 
Ready to win over the C-Suite this week? We’ve found a few great tips to help you do so and keep your wits about you while you do it. And then, you can check out some interactive content that’s creating a frenzy in marketing (wanna climb Mt. Everest from the comfort of your home?), and keep it coming with your audience as well. Enjoy!

Content Marketing

Need to drum up your organic reach or extend your resources…here are a few thoughts
A rather intellectual question: What is the difference between a content writer and copywriter? Is there really a difference? 

Customer Experience 

 It took you long enough to catch them, why not stay with them a while

Digital Transformation  

Wanna get your flight updates through WhatsApp? How about delivery confirmations? It’s coming down the line soon….
Four key C-Suite players and how to win them over with marketing intel
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.
Robert Rose
Chief Strategy Officer at The Content Advisory

As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.


Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.


Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
<p>As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.</p> <p>Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.</p>