The Weekly Advisory 9-27-17

Welcome to the Weekly Advisory,
 
Keeping your hangover at bay, mitigating distasters and avoiding rookie mistakes in your marketing is just a taste of the marketing, customer experience, and digital transformation articles we’ve gathered for you this week. Enjoy!

Content Marketing

Disaster is bound to strike, and these days it never hurts to be prepared on how to respond. 
Have you got that last Saturday night, Content Hangover

Customer Experience 

Considering a community of your very own audience…you should be.
Don’t make this rookie mistake; your audience will thank you. 
Go to them…no longer can you just build it. 

Digital Transformation 

Should you even be on Twitter anymore? Some thoughts on the subject may change your mind….
Digitals’ even taken the metrics to another level. Check it out!
 
If you found some value, and haven’t subscribed to The Content Advisory, please think about it. It’s two weekly emails; a Monday morning thought for the week, and the Friday afternoon Weekly Advisory to remind you of the news in content marketing and customer experience that you need to pay attention to. 
 
Or, if you’re looking for custom corporate education on the topic of content marketing or customer experience, we’d invite you to explore what we might do with you.

 

Robert Rose
Chief Strategy Officer at The Content Advisory

As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.


Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.


Robert Rose on LinkedinRobert Rose on Twitter


Author: Robert Rose
<p>As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.</p> <p>Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.</p>