- August 23, 2017
- Posted by: Robert Rose
- Category: Content Marketing
I was commiserating with a colleague the other week about her inability to leave her frustrating job. She has spent two years trying to get her management team to understand the importance of content and the reasons that they should manage and optimize their content better. Finally, she said, “What am I waiting for?”
It was a rhetorical question. I suggested that she turn it into a real question: What was she waiting for? She said that she was waiting for a signal that her efforts were going to succeed. But was that what she was waiting for?
Along this journey we call life, we all come across rocks. Things we have to deal with. We have to stop, look at each rock, and make a choice: Do we move it? Go around it? Take a new path? Or stay where we are and wait? If we wait, what are we waiting for? The right job to come along? The right idea? The right man or woman?
Whatever rock is in front of you, keeping you in wait mode, it’s tempting to say to yourself, “When I get past this, I can start living the life I want.” Guess what? More rocks lie ahead. Life is full of wait times. You don’t want to spend all those times yearning for what comes next, meanwhile missing the beauty of the where you are.
The future you’re waiting for directly reflects your past – including all the routes you’ve taken AND the wait times along the way. So when you find yourself impatient, ready to stop waiting and take action, pause. Consider what you’re waiting for. Waiting can be cool. As long as you live while you wait. As the famous philosopher Ferris Bueller said, “Life moves pretty fast. If you don’t stop and look around once in a while. You could miss it.”
As for my friend, she realized that she wasn’t waiting for some signal of progress with her managers. She was waiting for a more challenging and interesting job to come along. She didn’t need to stay behind that same rock any more. She was ready to move on.
What rock are you stuck behind? Is it time to get it out of your way? Move around it? Or does it make sense to hang out there and wait? If you choose to wait, keep in mind that your real life – the one that you’re waiting for – is already here.
What are you waiting for?