This introduction to the General Data Protection Regulation (GDPR) is intended to provide marketers and related roles with an initial sense of their obligations and opportunities under this new regulation. This orientation is delivered in the form of a conversational FAQ. While by no means comprehensive, the FAQ aims to cover both the most common and the most essential questions about the GDPR for marketers. Sidebars and graphics provide additional information about terminology, key provisions of the regulation, and so forth.
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