HomeResearch PaperOptimizing Your Social Media Landscape

Optimizing Your Social Media Landscape

Summary

How to clean up your social media landscape for better audience engagement

ANALYSIS

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Is your social field fertile or lying fallow?

Not sure?

Then ask yourselve these three questions

How many Twitter (now X) handles do we have?

When was the last time our company LinkedIn page was updated

Are all our social channel profiles aligned in branding?

Do we even know where all our social channels are

If you answered these questions without hesitation, well done!  Feel free to check out another resource.  But if these questions kicked your flight-or-fight sympathetic nervous system into overdrive, just breathe. You’re in the right place and you’re not alone.

It all starts with a three-part social media audit. 

THE AUTHOR

Robert Rose

Robert Rose

As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.