HomeMarket GuideThe Rise of Digital Brand Compliance – A Market Guide

The Rise of Digital Brand Compliance – A Market Guide

Summary

The growing need for solutions that orchestrate and automate the complexities of legal, licensing, compliance, and aspects of brand quality for rich media across a multi-channel digital ecosystem.

ANALYSIS

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In today’s modern marketing and brand management strategies, business leaders across every industry are charged with creating and managing an exponentially growing number of digital media assets.

This responsibility is more complex than ever because these assets must be created and managed with a consistent, differentiated voice along a thoroughly fragmented spectrum of media types and channels.

 Further, they must comply with increasingly complex legal, usage, licensing, and even individually customized brand standards.

Creating, managing, activating, and retiring digital media assets to maximize their value for marketing and customer experience is a complex and growing challenge.

This new TCA Market Guide defines, sizes, and provides recommendations around a newly formed market need called Digital Brand Compliance. It is a market we project to grow at a CAGR of 18% over the next five years and is an ever more critical component of a modern content management strategy for product and services companies.

THE AUTHOR

Robert Rose

Robert Rose

As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS. Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.” For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.