When it comes to a smart content strategy, can content strategy be the kind of change that is meaningful in business. Can content strategy be sexy again? Change fatigue. It’s a thing. My good friend and amazing consultant Jenny Magic wrote a whole book on the topic. Undeniably, fewer businesses have worked on innovative or incremental marketing change over the last 12 months. I’ve seen it. Technology companies have seen it. Consulting firms have seen it. The number of new, active, innovative marketing change projects has been fewer and farther between than at any time in recent memory. A CMO