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social media marketing
Content Marketing
Robert Rose

Social Media Marketing: The Death Of The Follower

What the heck should you do with social media marketing these days? Content and marketing teams have been so wrapped around the AI axle for the last 18 months that many haven’t reacted to the fundamental changes in social media marketing. Some of these changes have AI underpinnings, like Meta’s launch of AI chatbots on Facebook and Instagram. Others, such as the forced divestiture of TikTok, the decline of X, the rise of Threads, LinkedIn’s prolonged moment, and Instagram’s emphasis on fresh content, speak to the continued viability of social platforms as media outlets. Those headlines and the more granular changes behind them should prompt marketers

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