Strategy consultants and agencies often get a bad rap. Sometimes they deserve it. But sometimes they don’t. The cliché (and some stereotypes exist for a reason) is that consultants and agencies recommend strategies the business can’t implement. The proposed changes might be too complex, disruptive, expensive, or lengthy, making them impractical. Sure, consultants often suggest a phased or a “crawl, walk, run” approach. Even then, management may not be fully on board, the team may not be excited about it, or it all seems so different that doubt about the strategy’s value creeps in. You may have heard