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embracing failure

Embracing Failure: Trying New Things Isn’t A Mistake

Did you follow the Apple iPad Pro content debacle last week? It was a great example of why it’s increasingly hard for creative marketing teams to be embracing failure. Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, a video game, paints, books, and other creative tools splinter and smash as the Sonny and Cher song All I Ever Need Is You plays. The ad’s title? “Crush!” The point of the commercial — I think — is to

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