AI For Marketing Is Not More Or Less
Are you thinking about AI for Marketing. Well let’s dispel a myth going around right now. You are not behind if you […]
Trust In Marketing Vs. Attention – Know What You Are Asking From Audiences
Trust in marketing is important. Marketers frequently measure the time a consumer spends with content as a proxy for trust.
Crafting Co-Created Storytelling That Connects
Summary:
You’ve got to evolve from a brand-centric narrative to a story that involves and resonates with audiences. Think about positioning the brand not as the hero, but as a facilitator in the value-driven journey of the customer.
There Is No AI Strategy
There Is No AI Strategy. AI doesn’t solve anything but is an opportunity to solve many things. I’m noticing a
Help Your Marketing Teams Innovate Content
Ironically, a difficult thing for helping creative and marketing teams innovate is the one thing they want (and must) do
Get Ready To Get Ready For AI – January Webinar
Generative AI in Content Strategy is All the buzz – but how do you integrate it into your workflow and
