Brand Strategy’s Number One Metric: “Good Things”
A long time ago (so long ago that Nickelback still had hits), my marketing leader would ask me how we […]
A long time ago (so long ago that Nickelback still had hits), my marketing leader would ask me how we […]
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Trust in marketing is important. Marketers frequently measure the time a consumer spends with content as a proxy for trust.
Summary:
You’ve got to evolve from a brand-centric narrative to a story that involves and resonates with audiences. Think about positioning the brand not as the hero, but as a facilitator in the value-driven journey of the customer.