Trust In Marketing Vs. Attention – Know What You Are Asking From Audiences
Trust in marketing is important. Marketers frequently measure the time a consumer spends with content as a proxy for trust. […]
Trust in marketing is important. Marketers frequently measure the time a consumer spends with content as a proxy for trust. […]
Summary:
You’ve got to evolve from a brand-centric narrative to a story that involves and resonates with audiences. Think about positioning the brand not as the hero, but as a facilitator in the value-driven journey of the customer.
Welcome to the start of what will no doubt be another fascinating year in the world of content and marketing.