Two weeks ago we wrapped up Content Marketing World 2024 , so I thought I’d share my opening remarks on our beloved practice’s current state and future direction. Marketers are living in extraordinary times. Every day, we have the opportunity to reshape how people think, work, and connect with the world. But too few of us do. It’s not just that marketing is more complex than ever. It’s that too many of us miss out on essential, nourishing experiences, the “valuable friction” that comes from doing difficult work. Over the last quarter century, we’ve ridden wave after wave of