Don’t Change Culture. Create It.
Everybody loves success. Nobody likes to change. Clayton Christensen, author of The Innovator’s Dilemma, wrote about this almost two decades […]
Business Transformation
Why Change When You Could Be Ready?
Organizations undergo change all the time. Some changes are small with little long-term impact on the day-to-day functioning of the
The Summit Isn’t the Point
You launched it. The thing. It’s one of the most amazing things your company has done in years. It was
Refuse The Rise of Internal Agencies – and Other Content Marketing Trends
Content marketing trends so far in 2019 have truly been a reflection of where we are in the world –
Be Certain About Uncertainty
We think a lot about change in the business of content marketing. We think about how we’re going to change
What Do You Expect?
Last week, a client of mine told me about some trouble with a writer on his team. “He’s continually producing
Hug the Chaos
I’m on the last leg of my 2018 Content Marketing Master Class tour, and (like every year) I’ve learned as
Where Do You Start?
I just finished two consulting engagements where my clients asked me the exact same question: “Where do you start?” I’m
How to Keep the Best Talent in Content
A client I worked with last year told me a fascinating statistic their research had uncovered: 80% of the senior-level
